Building tradition and supporting academic excellence 

The Iowa Hawk Shop is the official University of Iowa source for hawkeye apparel, textbooks, technology and computers, supplies, greeting cards, and more. The Iowa Hawk Shop is now located on the ground floor of the Iowa Memorial Union!

The Iowa Hawk Shop is owned and operated by the University of Iowa. All proceeds from the Hawk Shop support student programs and success initiatives. The mission of the Iowa Hawk Shop is to support academic excellence and build Hawkeye tradition.

The Iowa Hawk Shop supplies a full line of course materials to assure students timely availability of necessary materials required for academic success. Working in tandem with the faculty at UI, they offer the most complete assortment of course materials.

The Iowa Hawk Shop is the official clothing provider of the University of Iowa Alumni Association. The Hawk Shop partners frequently with student organizations, which supports student success, involvement and leadership development.

Shop at

Hawkeye Apparel

  • Sweatshirts, etc.
  • Athletic gear
  • Nike, Under Armour, Champion, Columbia, Russell

Technology & Computers

  • Educationally discounted stuff
  • Apple
  • Cameras, GoPro, etc.


  • Art Supplies
  • Backpacks
  • Pens, Pencils, Notepads 

Iowa Gifts

  • Hawkeye mugs and glassware
  • Posters, Pennants, Signs
  • Jewelry, Lanyards, and ID cases